The Cannabis Industry's First CPG Masterclass
A free 60-minute audio course that explains how consumer packaged goods actually work—and why so many cannabis operators never got the chance to learn it.
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You Were Set Up to Fail
In most markets, the regulatory process forced operators to lock in decisions—about facilities, equipment, product lines, even branding—before they could legally possess a single gram of cannabis.
You had to commit before you could learn
License applications required business plans for products that didn't exist yet, made from a plant you'd never legally touched.
You couldn't follow the normal playbook
Traditional CPG starts with consumer research. Cannabis started with regulatory compliance and best guesses.
Now you need to know what's fixable
You can't start over. But you can identify what's worth changing, what's good enough, and what actually matters.
"The most impactful hour of content for the legal cannabis industry that I've ever encountered."
Art Vandelay — Vandelay Industries
CPG Fundamentals for Where You Actually Are
This course teaches how CPG is supposed to work—and then meets you where you are. You'll understand the right way, why it matters, and how to assess what's worth changing given your constraints.
Sparky Rose
Sparky Rose has been building cannabis brands since before most of the industry existed. In 2003, he won one of the first four medical dispensary licenses ever issued in the United States in Oakland, California years before legal adult-use was a serious conversation anywhere.
He went on to co-found Papa & Barkley, now the #1 cannabis topicals brand in California and the most recognized cannabis topical brand in the country. At PharmaCann, he developed the matter. brand and product line and designed the Verilife dispensary experience across multiple states.
This course is built on two decades of learning what CPG means in cannabis. Not from textbooks, but from building the brands and retail experiences that define the industry today.
Built For Cannabis Operators
Existing Operators
You launched products without formal CPG training. Now you want to understand what you might be missing and what's worth fixing.
Cannabis Executives
You need your team to understand CPG fundamentals without sending them to training that ignores the reality of cannabis.
New Market Entrants
You're preparing for a new market and want to understand the playbook before you lock in decisions you can't undo.
Traditional CPG Crossovers
You have CPG experience but need to understand what's different about cannabis—and what got inverted.
This Course Is Free
The cannabis industry doesn't need another paywall between operators and the fundamentals they were never taught. Sign up and get immediate access to the full course.
Just tell us where to send it
- Full 60-minute audio course
- All 6 parts included
- PDF companion guide
- Listen on any device
- No credit card required
Stop Guessing. Start Understanding.
One hour to understand how CPG actually works and what that means for the business you're already running. Completely free.
Get Free AccessQuestions? Ask Sparky